Established in 2021, Profound Sports has transformed how athletes pursue their passions beyond sports by creating a family sports office environment tailored to venture capital and advisory services for athlete-led businesses.

The company has finalized investment deals with sports tech, nutrition, and lifestyle brands, offering athletes opportunities to acquire equity stakes and brand ambassador partnerships. Profound Sports' proficiency in high-growth sports-related businesses, along with its "Profounder" Lab that facilitates entrepreneurs in launching their companies and aligning with athlete influencers, sets the stage for the company's ongoing success.